Wilt-Pruf
Wilt-Pruf is an anti-desiccant spray company that needed an Amazon A+ facelift. Through strategy, research, and creative, my team was tasked with elevating the brand's Amazon content to resonate with consumers and drive sales. I worked as the art director and graphic designer on the account, creating the overall art direction as well as designing each graphic for the homepage. The aim for this project was for Wilt-Pruf to be known as the go-to solution for plant protection year-round.
Finished Webpage
Ideation
Starting with the header, I compiled different images of each bottle, concentrate, and soil enhancer and mocked up a fake garden scene using a rake, dirt, patio, and flower background in Adobe Photoshop.
Next, we decided upon the "Attention Grabber" module with a quick call to action button to lead consumers directly to the "Shop All" page. This is followed by the "Key Metrics" module, which illustrates and explains five main benefits that differentiate Wilt-Pruf's products from its competitors.
Next, the team decided to focus on different "use cases" that will guide the consumer to the product that is right for them. Whether that be wither prevention, drought guard, or transplant support, we wanted to convey that Wilt-Pruf has a product for everyone.
Finally, to bring it all back together and bring a human aspect to the brand, we created an "Our Story" module that explains the brand's origins as the first American-made anti-desiccant spray.
Using competitor research, the team created new site architecture and sitemaps for the Amazon page, prioritizing driving sales and resonating with the consumer by bringing life and personality to the brand.
Version History
