The Ask
Freeland Spirits is an award winning, women owned and run distillery that makes
hand crafted, small-batch spirits. Freeland Spirits is located in Portland, Oregon where it has a tasting room. The company focuses on celebrating: community, empowerment, authenticity, hard work, women, craft, creativity, success, failure, agriculture, differences, and each other.
hand crafted, small-batch spirits. Freeland Spirits is located in Portland, Oregon where it has a tasting room. The company focuses on celebrating: community, empowerment, authenticity, hard work, women, craft, creativity, success, failure, agriculture, differences, and each other.
The deliverables focused on the company's holiday-focused campaign. I was tasked with creating a GIF and social media carousel.
I worked as a graphic designer on the account alongside an art director, producer, copywriter, account supervisor, project manager. The software used was Adobe Illustrator, Photoshop, and After Effects.
Ideation
The central theme across the campaign was gift-giving, as they wanted to emphasize that their products are a perfect addition to your holiday wishlist. I was provided with several digital assets and began by researching their brand identity and guidebook to make sure I was portraying their brand in the same light.
For the GIF, the company wanted to increase its brand placement. To create animation and add more movement to the GIF, I created a motion graphic with snowflakes that appear when the glasses clink as well as two gin bottles that slide in at the end of the GIF.
The concept behind the carousel post is a holiday party that is made better by Freeland Gin. To bring this concept to life, I photoshopped three different images onto each other so that they overlapped seamlessly and added gift tags on the last two slides to tie in the theme of gift-giving. Moreover, I was sure to also use brand and product placement in the cover slide with the bottles, logo, and brand fonts.
Mockups
Finished Files
